End the Silence. Stop the Abuse.

This “Stop the Abuse” spec spot campaign is meant to raise awareness and serve as a call-to-action for one of the most prevalent and under-reported issues in our society. The UV paint symbolizes the abuse that a lot of people hide just under the surface; but if you shine the right light on it, it will be unmistakable.

ROLE:
Art and Creative Direction; Graphic Design; Photography; Retouching; Marketing Strategy.